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Apple Internal - Introducing the Think Different Campaign

Apple Internal - Introducing the Think Different Campaign

In this tape sent to Apple employees around the world, Steve Jobs talks in an internal meeting with employees about Apple's status as a company and introduces the Think Different campaign. Afterwards Lee Clow talks about working with Apple and Steve Jobs again and gives an in depth talk about the Think Different Campaign. Finally, some ads for various campaigns are shown, including: iMac, Pentium II and the PowerBook G3. Note: the date of the internal meeting is 1997-09-23. The tape where it was distributed, very probably, dates to 1998. Courtesy of "All about Steve Jobs."

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Ah nice. I've never seen the full talk, only clips.